An online catalogue for premium 4x4 and performance parts, built for owners across South Africa & Namibia who take their vehicles off the tar.
- Client
- Fairlane Performance Parts
- Industry
- 4x4 & performance parts
- Our role
- Website design & development
- Launched
- Live, 2026
- Built with
- Custom code
Screen recordings of the live site.
Fairlane Performance Parts supplies premium, custom-made off-road parts and accessories, from OSRAM lighting and Xtreme Gravel Gear suspension to engine modifications and exhausts, for Hilux, Land Cruiser, Amarok and more.
Quality is not cheap
Parts sit at a higher price point than generic imports, deliberately.
Custom-made, not off-the-shelf
Fairlane-branded parts are made to spec for the vehicles they're sold for.
Built for local roads
Corrugations, sand, heat and loaded bakkies. Specified for the conditions customers actually drive in.
Positioning taken from the About page of the live site.
- 01
Find the right part fast
Owners shop by the vehicle they drive. The catalogue filters by 4 vehicle ranges and 6 categories.
- 02
Make premium feel premium
Fairlane deliberately sells above the price of generic imports. The site has to justify that before a visitor reads a price.
- 03
Order without friction
Customers build an order and send it online. There is no payment gateway to set up or abandon.
- 04
Keep the conversation human
WhatsApp is the fastest way to reach the team, so it is the primary contact route.
“Standard was never an option.”
Reasoning
A near-black interface lets product photography and lighting hardware carry the page, with one signal red reserved for actions like Shop and Add. The tone is short and assured, matching a brand that sells on quality rather than price.
Palette
- Base#0d0f12
- Accent#cf0029
- Type#ffffff
Shop by vehicle
12 of 12 best sellers
Land Cruiser Paracord Handles
R 950
Osram LIGHTBAR VX1000-CB-SM 40 inch (single)
R 8 500
Hilux GD6 Revo Bash plate
From R 5 800
Osram LEDriving CUBE MX85-SP 3.3 inch (single)
R 1 750
Xtreme Gravel Gear Mountain Series shocks
R 6 200
Toyota Land Cruiser 70 Series K&N Airfilter
R 1 950
VW Amarok Cup Holders (set of 2)
R 1 400
Hilux D4D Angry Eyes
R 16 000
LEDriving LIGHTBAR FX500-CB 22 inch (single)
R 3 200
Toyota Hilux D4D Vigo Bashplate
From R 5 800
Performance Stainless Steel Exhaust 76mm
R 8 500
Land Cruiser Angry Eyes
R 16 000
Interactive replica using best sellers and prices listed on the live site. Universal-fit items appear under All.
Shop by vehicle
Land Cruiser, Hilux GD6, Hilux D4D and Amarok, each with its own filtered view and shareable URL.
Shop by category
From OSRAM lighting to engine modifications and custom exhaust.
Product options
Items with variants show “From” pricing and an options flow.
Cart & online orders
Visitors build a cart and send the order online. No online payment is taken.
WhatsApp-first contact
A one-tap WhatsApp route alongside phone and email.
Gallery & testimonials
A gallery page and customer testimonials help build trust before an order.
Navigation, vehicle filters and product cards adapt to small screens, so browsing and ordering work as well from a phone as from a desktop.
- products in the catalogue
- 51products in the catalogue
- product categories
- 6product categories
- vehicle ranges to shop by
- 4vehicle ranges to shop by
Figures counted on the live site.